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Anne Rierson
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319-227-7996 ext. 1163
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Silvie Lehtis
PR & Communications Specialist
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319-227-7996 ext. 1320
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Begin Essential Oil Use with Aura Cacia Discovery Kit

NORWAY, Iowa (June 1, 2016) – Aura Cacia’s Essential Oil Discovery Kit takes the uncertainty out of essential oil use for new consumers. Beginners are provided with four top-selling essential oils, along with a learning guide that includes do it yourself recipes, quick tips, as well as dilution and safety guidelines.

“The Discovery Kit was designed for those interested in essential oils but do not know where to begin,” said Shannon Ousley, Aura Cacia Director of Marketing. “The learning guide highlights 25 ways to use the four versatile oils and allows new essential oils users to experiment with our recipes.” 

According to retail scan data (SPINS), the four essential oils featured in the Discovery Kit represent more than 40 percent of current dollar sales across the essential oil subcategory in both natural and multi-outlet channels.

  • Eucalyptus Essential Oil – Distilled from the leaves of the tree, eucalyptus has a fresh, penetrating scent and is a common ingredient in salves.
  • Lavender Essential Oil -  The perfectly balanced floral-herbaceous aroma of lavender provides an array of attributes, such as calming, relaxing, refreshing, and cleansing.
  • Peppermint Essential Oil – This fresh and minty-menthol aroma produces a cooling sensation and refreshing atmosphere.
  • Tea Tree Essential Oil – With its intense, spicy-medicinal aroma, tea tree is a superior cleansing and protecting oil.

Aura Cacia’s Essential Oil Discovery Kit has a suggested retail price of $24.99 and will be available in stores beginning June 2016.

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Aura Cacia®
Inspired by the power of positive change, Aura Cacia’s products are made from simple and pure botanical ingredients that unlock nature’s ability to improve our well-being. The brand sources ingredients carefully and sustainably from the best locations around the world, then tests every shipment of essential oil to verify its purity and quality.  Each purchase of an Aura Cacia product supports organizations that help women transform their lives through the brand’s Positive Change Project.  Aura Cacia is a brand of Frontier Co-op. Learn more at www.auracacia.com. 

Frontier Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Co-op offers a full line of natural and organic products under the Frontier Co-op, Simply Organic® and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier Co-op’s goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier Co-op's website at www.frontiercoop.com.

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