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Aura Cacia Launches Discover Line for New Users

NORWAY, IOWA (April 9, 2018)Aura Cacia Discover Line helps new users discover popular and versatile essential oils in one convenient package. Each box comes complete with a quick tips, recipes, dilution and safety guidelines to make getting started easy for any one. 

“Our research indicates that one of the biggest barriers to entry for our consumers is lack of education, so we created a product set within the aromatherapy category targeted at new users seeking education,” said Director of Aura Cacia Marketing Shannon Oulsey. 

Aura Cacia’s Discover Line delivers consumers an assortment of our top-selling essential oils, along with a Learning Guide and coupon for a future purchase.

Discover Relaxation Kit: Relaxation is the top usage motivation for new users to seek out essential oils. Aura Cacia Discover Relaxation Kit shows consumers how essential oils can help them relax in a variety of ways throughout their daily routine. Learn how you can benefit from calming lavender, balancing patchouli, refreshing sweet orange and relaxing Chill Pill. SRP $19.99. 

Discover Essential Oils Kit: Take the uncertainty out of starting to use essential oils with Aura Cacia Discover Essential Oils Kit featuring 0.25 once bottles of lavender, peppermint, eucalyptus and tea tree essential oil. A learning guide that includes usage tips and recipes for each oil. SRP $19.99.  

Discover Individual Essential Oils: Find new ways to use each of these popular and versatile essential oils. Each box includes simple recipe ideas and a dilution guide. 

  • Discover Cedarwood Essential Oil. SRP $7.49
  • Discover Eucalyptus. SRP $4.99
  • Discover Grapefruit. SRP $7.49
  • Discover Lavender. SRP $7.49
  • Discover Peppermint. SRP $7.49 
  • Discover Tea Tree. SRP $7.49  

For recipes and usage details, visit: https://www.auracacia.com/community/new-products/essential-oil-discover-line.  

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Aura Cacia®
Inspired by the power of positive change, Aura Cacia’s products are made from simple and pure botanical ingredients that unlock nature’s ability to improve our well-being. The brand sources ingredients carefully and sustainably from the best locations around the world, then tests every shipment of essential oil to verify its purity and quality. Aura Cacia also is moving lives forward with an annual grant program that supports organizations helping women transform their lives.  Aura Cacia is a brand of Frontier Co-op. www.auracacia.com.

Frontier Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Co-op offers a full line of products for natural living under the Frontier Co-op, Simply Organic, and Aura Cacia brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and aromatherapy products with a wide selection of organics. Frontier Co-op’s goal is to provide consumers with the highest-quality products while supporting and promoting social and environmental responsibility. For more information, visit the co-op's website at www.frontiercoop.com

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