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AURA CACIA OFFERS USDA ORGANIC MILK & OAT BATH IN LARGER PACKAGE
Skin-soothing bath experience improves upon traditional home remedy

URBANA, IOWA (November 9, 2010) —The oatmeal bath is a traditional method of soothing irritated skin. Last year, Aura Cacia® teamed up with Organic Valley® to improve on that tried-and-true remedy with an all-organic milk and oat bath made with 100-percent pure organic lavender essential oil. Currently available only in a 1.75-ounce packet, consumer demand led Aura Cacia® to recognize the need for a larger size and is now adding a 9.75-ounce recyclable jar.

Soothing Organic Milk & Oat Bath provides the ultimate skin-calming experience by combining three natural ingredients ideal for relieving irritated skin -- milk, oats and lavender essential oil. The organic milk from Organic Valley® creates a silky, skin-nourishing emulsion in bath water. Organic, whole-grain oat provides all of that grain’s remarkable skin-calming, counter-irritant properties. Additionally, Aura Cacia's 100-percent pure, organic, lavender essential oil offers an extra-gentle, anti-inflammatory, soothing therapeutic benefit and a relaxing herbal aroma.

“Our 9.75-ounce jar is for people who desire multiple skin treatments each week and appreciate a sustainable package that can be recycled,” says Merten. “And since our bath blend has always used organic milk from Organic Valley®, we’re adding their logo to our packaging.”

Aura Cacia’s new Soothing Organic Milk & Oat Bath is certified organic according to USDA standards. Each recyclable 9.75-ounce jar retails for $15.99 and is available on the Aura Cacia® website at www.auracacia.com or at any natural products retailer that carries Aura Cacia® products.

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Editors: Product samples and images available upon request.

Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information about Frontier, visit our website at www.frontiercoop.com.