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NORWAY, IOWA (November 4, 2008) –While most consumers are aware of Fair Trade Certified™ food products such as coffee and tea, America’s leading aromatherapy company has brought Fair Trade to body care. Aura Cacia® is launching Fair Trade Certified™ Organic Cocoa Butter. The new organic cocoa butter is a natural emollient that forms a protective barrier over the skin to prevent moisture loss. In addition to its skin-nourishing properties, cocoa butter has a natural chocolate aroma that blends well with many of Aura Cacia’s 100 percent pure essential oils, like lavender and vanilla.
Aura Cacia’s smooth and creamy, sweet scented cocoa butter restores skin’s natural vitality and softens and soothes sun- or wind-burned skin and cracked or calloused elbows, knees, and heels. The butter can be used topically, for massage, or applied as an after-shower moisturizer. New moms and moms-to-be will be pleased to learn that natural cocoa butter has a long tradition for keeping the skin supple and nourished during and after pregnancy.
“This is the first 100 percent pure cocoa butter featuring organic, Fair Trade Certified cocoa butter available in the marketplace," says Mindy Seiffert, Aura Cacia’s senior brand manager. "So not only do consumers receive a direct benefit for themselves, but their purchase also supports better lives for farming families through fair prices, direct trade, community development, and environmental stewardship.”
Aura Cacia has partnered with La Cooperativa Agraria Industrial Naranjillo Limitada to offer the first organic Fair Trade Certified cocoa butter. The cooperative was chartered in response to the excessively low prices the farmers traditionally received for their cocoa crops. Today, Naranjillo is the largest producer of organic cocoa in Peru. Fair Trade certification for Naranjillo has helped ensure that workers receive fair wages, work in safe conditions, and improve the local communities and infrastructure for the co-op’s families.
Aura Cacia Fair Trade Certified™ Cocoa Butter is packaged in an attractive, shatterproof, recyclable container and has a suggested retail price of $7.45. Along with the recently launched line of Aura Cacia Fair Trade Certified™ Nourishing Body Polishes, the new organic cocoa butter is available directly through the company or at natural food retailers across the U.S.
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Note to editors: Product samples are available upon request.
Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.
Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.