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Aura Cacia Products Support Relaxation in New Holiday Gift Box from Whole Foods Market

URBANA, IOWA (October 27, 2010) —Aura Cacia, the leading natural and organic essential oil company is teaming up with Whole Foods Market, the leading natural and organic foods supermarket, by participating in their variety of unique gift boxes available for purchase online.

Whole Foods Market has selected two Aura Cacia items to be included in their “You’re Zenzational” body care gift box, which retails for $60. They include Aura Cacia’s Tranquility Mineral Bath available in a 2.5-ounce pouch and Aura Cacia’s Pillow Potion Mist available in a 2.0-fluid ounce spritzer. Whole Foods Market suggests with its lotions and potions, this gift box array will relax anyone on the holiday shopping list. Besides the two Aura Cacia items, it includes soothing lavender lotion and shower gel, a sleep mask, a bath pillow, and even a candle and tea to further calm the soul.

“We’re pleased that Whole Foods Market has selected Aura Cacia to contribute to this body care gift box that will undoubtedly bring joy and relaxation to both the giver and recipient this holiday season,” states Jane Merten, Senior Brand Manager for Aura Cacia. “Holiday shopping can be hectic and stressful, and offering these unique gifts will hopefully reduce some of the shopping anxieties,” she adds.

Just in time for the holiday season, this gift box is available at www.wholefoodsmarket.com/giftbox for $60 (plus shipping). The selection adheres to the company's high quality standards, meaning they are free of artificial preservatives, colors, and flavors.

"We carefully selected the ideal products to fit the theme of each gift box. They are easy to send online and are sure to please everyone on your shopping list," said Jim Speirs, global vice president of purchasing for Whole Foods Market. "All are gifts you can feel good about sending your loved ones, friends or business associates- and they won't break the holiday budget."

The two Aura Cacia items Whole Foods Market is including in their “You’re Zenzational” gift box are well-known for their soothing and relaxing properties. The Aura Cacia Tranquility mineral bath blends mineral-rich ocean and desert salts with 100% pure essential oils. The result is a natural formula that lifts away old, dead cells, then softens and soothes while filling your senses with a new awareness. The Aura Cacia Pillow Potion Mist features a true aromatherapy blend that contains precious hops and the purest, most effective lavender essential oil creating an atmosphere that sedates the senses, relaxes the body and calms the spirit.

Both products can be found at Whole Foods Market as well as online at www.auracacia.com

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About Aura Cacia®
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Find out more about Aura Cacia at www.auracacia.com.

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFMI), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"(tm) captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 55,000 Team Members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 13 consecutive years. In fiscal year 2009, the company had sales of $8 billion and currently has more than 280 stores in the United States, Canada and the United Kingdom.