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NORWAY, IOWA (August 21, 2006) - Aura Cacia®, America's leading aromatherapy company, is introducing Aura Cacia Baby™, a new line of seven natural products created especially for babies. Aura Cacia Baby has everything needed for a baby's daily routine, all made entirely from organic essential oils and other natural ingredients. The products deliver soothing and calming aromatherapy experiences for babies—from the bathtub to the changing table to the nursery.
"Aura Cacia Baby offers healthy and gentle natural baby products that also provide calming aromatherapy benefits to help soothe both baby and parent," says Mindy Seiffert, aromatherapy category manager for Aura Cacia. "And the baby's sensitive, vulnerable skin is cleansed, protected and nourished without worries about the laboratory-created chemicals and petroleum-derived mineral oil found in many baby products."
The new line offers the following products (with their SRPs): Calming Milk & Oat Bath ($2.99), Calming Daily Diaper Cream ($7.99), Calming Baby Lotion ($8.99), Calming Nursery Diffuser ($15.99), Calming Nursery Blend ($12.99), tear-free Calming 2-in-1 Baby Wash/Shampoo ($8.99) and Calming Baby Oil ($8.99). All items are made using only natural and organic ingredients. No Aura Cacia Baby product is tested on animals and none contain any animal by-products.
The safe and calming blend at the heart of each Aura Cacia Baby™ item is made from only 100% pure, gas chromatography (GC) tested Aura Cacia organic essential oils. When possible—such as in Calming Baby Oil, Calming Nursery Diffusion, and Calming Milk & Oat Bath—the item carries the USDA Organic Seal.
Aura Cacia Baby products are available online at www.auracacia.com, by phone at 1-800-437-3301, and at natural product retailers nationwide.
Note to editors: Product samples and photos are available upon request.
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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.
Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.