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AURA Cacia® LAUNCHES ALL-NATURAL KIDS BATH PRODUCTS
Kid-Friendly Line Features Easy-to-Use Dispensers and Enticing Foam

NORWAY, IOWA (June 25, 2007) — Aura Cacia®, America's leading aromatherapy company, is introducing Aura Cacia Kids, a new line of four all-natural products created especially for kids — a shampoo, hand wash, body wash and bubble bath.

While kids will love the easy-for-small-hands pumps, fruity fragrances, and the fun foam, their parents will appreciate the natural, paraben-free formulas that are enhanced with 100% pure essential oils. No synthetic colors, fragrances or other harmful ingredients means no tears and helps prevent irritation of children's sensitive skin.

"This line, which is made with gentle, natural surfactants and 100% pure essential oils--rather than harsh commercial foaming agents, parabens and other unnecessary synthetic ingredients--offers parents effective bath products that their children will enjoy using," says Mindy Seiffert, Aura Cacia's aromatherapy senior brand manager. Seiffert adds that while there are many scented children's bath products on the market today, only 100% pure essential oils like those found in the coconut-based cleansing products offer genuine aromatherapy benefits.

"Besides being 100% natural, we knew the products also had to be fun and easy to use," says Seiffert. The foam pump dispenser, with its large top, not only makes it easy for children to dispense the products themselves, it also prevents too much being dispensed at once. And the foaming formulation of the soap, wash and shampoo distributes much more easily on the body and hair."

All of these foamy, fun Aura Cacia Kids products retail for $8.99. A 48-unit Aura Cacia Kids standalone cardboard shipper is available with 12 units of each of the four products.

Aura Cacia Kids products are available online by phone (1-800-437-3301) and from natural product distributors nationwide. Aura Cacia is a socially responsible and sustainable brand that offers consumers products that promote environmental stewardship.

Note to editors: Product samples and photos are available upon request.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.