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AURA CACIA INTRODUCES NATURAL AROMATHERAPY BUBBLE BATHS
Line Offers Four Appealing Paraben-Free Liquid Bubble Baths

NORWAY, IOWA (May 10, 2007) — Aura Cacia®, America's leading aromatherapy company, introduces Aura Cacia Aromatherapy Bubble Bath, a line of natural liquid bubble baths in four enticing scents: Tranquility, Heart Song, Lavender Harvest, and Soothing Heat. These four natural fragrances create a spa-like setting in the home to rejuvenate the body, mind and spirit. The gentle formulas create a luxurious, dense mound of warm bubbles.

"Our Aromatherapy Bubble Baths use herbal extracts in lieu of parabens, making it one of the most natural bath products available," said Mindy Seiffert, Aura Cacia's aromatherapy brand manager. "We are thrilled with the exceptional quality of these bubble baths, and the satisfying bath experience they provide."

The aromatherapy benefits of pure essential oils are even more pronounced in the bath, where the aroma fills the air, the oils can be absorbed through the skin, and receptivity is enhanced by the comfortable environment. A warm, soothing Aura Cacia Aromatherapy Bubble Bath is the ideal way to relax and unwind.

Aura Cacia's Aromatherapy Bubble Baths use a gentle, natural surfactant instead of sodium lauryl sulfate and contain no synthetic colors, or fragrances. They are also alcohol- and paraben-free and are not tested on animals. Each of the four bath products is packaged in an attractive, shatterproof plastic 13.5 ounce bottle and has a suggested retail price of $8.99.

Aura Cacia Aromatherapy Bubble Baths are available online at www.auracacia.com or by phone toll-free at 1-800-437-3301. Aura Cacia is a socially conscious brand that respects the natural environment and champions the purity of its product line.

Note to editors: Product samples and photos are available upon request.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.