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New Lines Lead New Item Sales in Aromatherapy Category

NORWAY, IOWA (March 15, 2005) - Aura Cacia will highlight innovation at this month's Natural Products Expo in Anaheim, California, by featuring three recent product additions-- Precious Essentials, Massage Creams, and Aromatherapy Sticks --and previewing the May introduction of their new Body Polishes (see EXPO OFFERS EARLY LOOK AT NEW BODY POLISHES ). Each of these lines combines Aura Cacia's top-quality essential oils with creative aromatherapy product ideas to meet consumer demand, drive new sales, and maintain Aura Cacia's position as America's top-selling aromatherapy brand.

Precious Essentials

Precious Essentials combines high-quality precious oils -- the most expensive and difficult-to-obtain essential oils -- with skin-soothing jojoba oil in a ready-to-use product that's ideal for use as a massage or perfume oil. Suggested retail price for each half-ounce bottle is $9.99 to $21.99, bringing the previously rare aromatherapy experience of high-quality precious oils within the reach of both experienced and new aromatherapy users . Ten tantalizing aromas are available: Vanilla, Rose Absolute, Jasmine Absolute, German Chamomile, Frankincense, Myrrh, Neroli, Roman Chamomile, Rose Otto, and Sandalwood.

Massage Creams

Aura Cacia's Massage Creams are exceptionally thick when first applied, but soon melt into a velvety rich oil that sumptuously glides onto the skin. The combination of pure essential oils and coconut oil, shea butter, vitamin E, and jojoba oil create a luxurious product with a wide range of aromatherapy benefits, depending on the blend. Lavender, Tangerine/Grapefruit, Cinnamon/Ylang Ylang, Ginger/Mint and Patchouli/Sweet Orange make up the line, along with an unscented cream that allows the user to personalize the product with their own essential oil combinations. Each 4-oz. bottle retails at $8.99.

Aromatherapy Sticks

Good to go! Aura Cacia's all-natural, roll-on Aromatherapy Sticks offer the utmost convenience in a .29 fl. oz. applicator that can be tucked away in a pocket, purse, or car glove compartment to provide quick, easy access to the healing benefits of aromatherapy. The Aromatherapy Sticks blend 100% pure essential oils with nourishing jojoba oil and a natural coconut-oil derivative that leaves no greasy or sticky residue. They're also alcohol-free, so there are no harsh drying effects to the skin. Four oils widely recognized for therapeutic benefits are available -- Lavender, Eucalyptus, Peppermint, and Tea Tree -- at a suggested retail price of $8.99.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at