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Joe Coffey
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AROMATHERAPY GOES MOBILE
Free app for iPhone® and iPod® touch offers users information, easy recipes and more

URBANA, IOWA (March 4, 2010) — In today’s world, everyone is looking for ways to alleviate stress. Whether it’s trying to duplicate the amazing essential oil aromas a massage therapist uses or searching for recipes for aromatherapy baths, showers, and moisturizing lotions to create a romantic atmosphere, the leading aromatherapy company in the U.S. has a mobile solution. For consumers that use an iPhone® or iPod® touch, they can now download the new Live an Aromatic Life with Aura Cacia app, available free from the iTunes® store. This new app gives users access to information on essentials oils, their aromatherapy benefits, plus recipes to make it easy to integrate aromatherapy into your daily life.

“Anyone with an iPhone or iPod touch can browse essential oil information and learn about aromatherapy benefits, botanical characteristics, and oil sources through recipes or simple diffusion,” says Jane Merten, senior brand manager for Aura Cacia. “We assembled this information to appeal to everyone, regardless of their aromatherapy knowledge. This exciting new app lets them search for ideas and uses, whether they’re looking for an aromatherapy experience at home or looking for information while standing in front of the essential oil display at their local natural products store.”

Users can browse popular recipe collections, such as massage blends for relaxation and soaks for aching feet. They can use the app to find recipe blends for baths and room sprays or to determine which oils are best for skin and hair care. They can also learn about the properties of different essential oils, which blend well together, and their overall physical, emotional and spiritual benefits.

Aura Cacia’s industry-leading experts on purity and essential oil effectiveness developed the aromatherapy app. A key feature of the app is the ability to email information to yourself or to friends. “This is just the beginning," says Merten. "We'll be adding regular free updates, which users can choose to upload automatically, to provide even more interactive features and recipes."

For more information on the new Live an Aromatic Life with Aura Cacia app, visit www.auracacia.com.

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Editors: Digital images of screen shots are available upon request.

Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information about Frontier, visit our website at www.frontiercoop.com.