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Aura Cacia Adds New Aromas In Its Organic Milk & Oat Bath Line
Beyond lavender - soothing bath experience appeals to those seeking skin relief

URBANA, IOWA (February 22, 2011) — The oatmeal bath is a traditional method of soothing irritated skin. Aura Cacia®has improved upon this traditional home remedy by developing a unique blend of organic oatmeal, organic milk and organic essential oils. Previously available with only organic lavender essential oil, the experts at Aura Cacia are adding organic Helichrysum with Lemon Balm and organic Chamomile essential oil options.

Soothing Organic Milk & Oat Bathprovides the ultimate skin-calming experience by combining three natural ingredients ideal for relieving irritated skin -- milk, oats and essential oils. Organic milk from Organic Valley®creates a silky, skin-nourishing emulsion in bath water, while organic, whole-grain oats provide remarkable skin-calming, counter-irritant properties. Aura Cacia's 100-percent pure, organic helichrysum and lemon balm essential oils offer healing properties with a sweet, herbal-lemon aroma. Additionally, Aura Cacia’s 100-percent pure, organic chamomile essential oils offer calming properties with a subtle, floral-herbal aroma.

“Even though lavender is most recognized and highly popular, it’s not for everyone. The new blends will give bath fans alternative aromas, while still delivering on the skin care benefits,” says Jane Merten, Aura Cacia’s Senior Brand Manager.“As we continue to source our organic milk ingredient from Organic Valley, we’re adding their logo on the bath packet’s front panel. We recognize the growing demand for knowledge around ingredient sources of personal care products – similar to the desire to know where food comes from. Since Organic Valley is highly-regarded for quality, we feel it’s important to share this ingredient source with consumers.”

Aura Cacia’s new Soothing Organic Milk & Oat Batharomas arecertified organic according to USDA standards. Each 1.75-ounce packet retails for $3.29 and is available on the Aura Cacia®website at www.auracacia.com or at any natural products retailer that carries Aura Cacia®products.

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Editors: Product samples and images available upon request.

Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information about Frontier, visit our website at www.frontiercoop.com.