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INTEREST IN PERSONAL AROMATHERAPY IS GROWING
New Aura Cacia® aromatherapy collection saves consumers time, money

URBANA, IOWA (January 7, 2010) — Responding to challenging economic conditions and the stresses that come with expanded workloads, consumers are increasingly turning to options that help them escape daily stresses through home-spa alternatives. For example, essential oil sales are growing as consumers seek out their aromatherapy benefits. Aura Cacia® is giving home aromatherapy an additional boost. Following the success of its Lavender Harvest essential oil blend, Aura Cacia now offers harvest blends of their next top three selling essential oils — peppermint, eucalyptus and tea tree.

“Our Lavender Harvest products are some of our top-selling items. So, we decided to update the packaging and re-launch it along with new blends to provide a full Aura Cacia Harvest Collection of aromatherapy products,” says Jane Merten, Senior Brand Manager at Aura Cacia. “The collection provides the four most sought-after essential oils in easy-to-use aromatherapy applications. We want to make it more convenient for consumers to experience pure aromatherapy and have a quality spa experience in their own homes.”

The Harvest Collection includes an aromatherapy mineral bath, a body and massage oil as well as an aromatherapy mist for room and body. Each unique Harvest blend focuses on specific aromatherapy benefits.

Lavender Harvest blends lavender, lavandin, and spike lavender essential oils, providing the scent of fresh and fragrant lavender blossoms. Lavender is well known for its calming and relaxing effects.

Peppermint Harvest combines peppermint, sweet orange, spearmint and ylang ylang essential oils. Revitalizing and refreshing, peppermint is popular year-round.

Eucalyptus Harvest contains a blend of eucalyptus, sweet orange, lavandin, and ylang ylang essential oils. Eucalyptus is valued for its invigorating and uplifting benefits.

Tea Tree Harvest incorporates tea tree, sweet orange, nutmeg and ylang ylang essential oils, providing the aroma of fresh greenery, spices and orange peel. Tea tree essential oil is prized for its cleansing and purifying properties.

The Aura Cacia Harvest Collection is completely free of synthetic fragrances, colors or preservatives. Additionally, all the products are petroleum-free, cruelty-free, and paraben-free. “You can rest assured that each of our all-natural aromatherapy products is safe for your skin," adds Merten.

Aura Cacia’s new Harvest aromatherapy mineral baths will retail for $3.09. Each single-use packet contains 2.5 ounces of the bath powder. The aromatherapy body oils will retail for $8.15 and contain 4.0 fluid ounces of the oil. The aromatherapy mists will retail for $7.59 and contain 4.0 fluid ounces. They are currently available on the Aura Cacia website at www.auracacia.com or at any natural retailer that carries Aura Cacia products.

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Editors: Product samples and images available upon request.

Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information about Frontier, visit our website at www.frontiercoop.com.