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Line of Prized Essential Oils is Convenient, Ready-to-Use

NORWAY, IOWA, July 22, 2004 — Aura Cacia, America's leading aromatherapy brand, has introduced Precious Essentials, a new line that provides ten 100% pure essential oils – Vanilla, Rose Absolute, Jasmine Absolute, German Chamomile, Frankincense, Myrrh, Neroli, Roman Chamomile, Rose Otto and Sandalwood – expertly blended with jojoba so they are ready-to-use right out of the bottle without mixing or dilution.

The precious essential oils used in the new line are all tested with gas chromatography to ensure purity and quality. According to Tom Havran, product development specialist for Aura Cacia, the jojoba oil used as the carrier for the precious oils is highly regarded by aromatherapists for skin application because its unique composition of proteins, liquid waxes and fatty acids closely resembles the skin's own emollients and isn't excessively oily. "These aromatherapy formulations are ideal for every kind of skin application, from massage to use as a natural perfume," says Havran.

"With Precious Essentials, consumers can enhance their aromatherapy experience with prized essential oils that are both affordable and convenient," notes Mindy Seiffert, Aura Cacia category manager. "Combining our high-quality precious oils–the most expensive and difficult-to-obtain essential oils – with jojoba oil results in a more attractive price and easily-used product that appeals to both experienced and new aromatherapy users."

Precious Essentials are available in half-ounce bottles, allowing merchants to add them to existing Aura Cacia displays. (A full essential oil tier is available to retailers, as is a 25-piece counter display.) The suggested retail prices of the half-ounce Precious Essential will range from $9.99 to $21.99.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at