Consumers are increasingly discovering the power of essential oils in their daily lives, and for some people, that includes ingestion. Aura Cacia recognizes the potency of pure essential oils and has always been an advocate for safe usage. That’s why we do not recommend this controversial, under-researched and potentially harmful practice.
As a company that manufactures essential oils for the aromatherapy market, technically as a cosmetic product, we do not make claims about ingestion-related uses, or even advise consumers per the quality standards associated with supplemental usage. There are strict regulations governing these areas, designed to protect consumers from false and potentially harmful claims.
We recognize that, as a retailer, you often receive questions from your customers about ingesting essential oils. We encourage you to share the following:
- Aura Cacia essential oils are regulated by the FDA as a cosmetic product. Labeling these essential oils “not for internal use” is following the law.
- Essential oils are often representative of several hundred pounds of plant material in one small bottle. Not only is potency a cause for concern, but overuse is easy to do when the product is misunderstood.
- Often, other products can do what customers are seeking out the pure essential oil to do. In many cases, dried plant material, flavors and extracts, and products formulated for digestion are readily available and can meet their need rather than ingesting an essential oil.
- If the customer wants more information about ingestion, recommend they work with an educated practitioner to help them understand the serious nature of the practice. Practitioners rather than companies should be guiding this type of use.
Guiding customers in safe essential oil use
There are many safe and effective ways to use essential oils that don’t involve ingestion. You can guide your customers in safe essential oil use by informing them of those options and directing them to the relevant Aura Cacia products and resources on your shelves, and to the recipes and usage tips on our consumer website. Here are three areas of use that demonstrate the many wonderful ways essential oils can be used effectively:
Dispersing essential oils into the surrounding airspace is a safe and effective way to experience the benefits of essential oils. Aura Cacia has a variety of diffusers and DIY spray mist options for the home, car, office and more.
2. Topical application
Essential oils can be safely used on the skin when sound dilution guidelines are followed. A simple guideline is a 1% dilution: 6 drops of essential oil per 1 fluid ounce (two tablespoons) of carrier oil. Other dilution rates may be followed1, depending on the particular application and oil used.
3. Home cleaning
Essential oils combined with common household ingredients like baking soda and vinegar yield effective home cleaning products that are safe for the user and the environment. A good general guideline for home cleaning applications is a 3% dilution: 18 drops of essential oil per one ounce of liquid or two tablespoons of dry product.
Aura Cacia has several prepared products in each of these areas available for purchase, as well.
1Aura Cacia’s dilution chart is available as a tear-off pad and a magnet. Contact your sales rep to order. Additional information on dilution and guiding customers in safe essential oil use is available in the Essential Oil Basics section of the Aura Cacia Knowledge Portal.