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Customers want to know: blending for aromas

Customers want to know: blending for aromas

Blending with essential oils is fast becoming one of the most popular DIY trends in the market. In order to keep up with growing consumer interest and questions, retailers can best serve their customers by being aware of the basic tenets of blending and perfumery.

One of the best ways to learn about blending is to try making a product or two of your own. You'll then have the added benefit of hands-on blending expertise to share with customers. First-hand personal experience with blending and creating products is a great way to build rapport with customers and encourage consumer retention.

Blend with oils you like, or even love. If you are new to oils and aren’t sure what you like, check out your Aura Cacia in-store display and experience some of the oils with our testers. You might also consider learning some nuances of blending and essential oil specifics in the Aura Cacia Knowledge Portal to guide your creative process. Within the portal you can learn about the history, origin, methods of extraction, characteristics and suggested uses for each essential oil.

For an easy way to begin blending, combine just a few drops of your desired oils in a ceramic or glass bowl and experience the aroma. Due to their potency, pure essential oils must be diluted properly before applying to the skin. For a simple blend to try that can be used safely on the skin, combine 2 drops Rose Precious Essentials® and 1 drop Vanilla Precious Essentials.

 
 

 

Blending tips

1. Have patience

With patience and practice, blending can become much easier. You may eventually evolve to complex blends which include multiple oils. However, to start, think about what two or three oils seem like they would blend harmoniously together.

2. Use care

Use care when blending with these oils: basil, rosemary, mints, floral and other absolutes, sage, geranium, cinnamon, clove, cypress, patchouli, vetiver, black pepper. These are more tenacious oils, meaning they’re stronger and sometimes have more staying power.

3. Less is more

One of the most important pieces of advice we can share with you and encourage you to pass along to customers is that you can always add but you can never take away. Less is definitely more. If you think an essential oil is too strong (aromatically speaking), you are probably right. Start with just a few drops, then add one additional drop at a time to get the desired aroma.

4. Write down your recipe

Another tip you’ll want to use and share with your customers is to always write down your recipe — the types and amounts of each essential oil, the carrier oil and the container used — so you can recreate it in the future.

Here’s a wonderful blend you can try for the autumn/holiday season: “Be Happy for the Holidays, or Anytime!” featuring one of our new essential oils, Atlas cedarwood. In a .31-ounce Aura Cacia roll-on bottle, combine 15 drops Vanilla Precious Essentials, 10 drops grapefruit, 3 drops clary sage and 5 drops Atlas cedarwood. Fill the rest of the bottle with jojoba oil. Jojoba oil is a liquid wax, and has a neutral aroma and an indeterminate shelf life, making it an ideal carrier oil for roll-on perfumes and colognes.

Look in our upcoming Winter Retailer Newsletter for the next article in this series, where we discuss top, middle and base notes.

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