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Aura Cacia® Introduces New Organic Facial Oil Serums that address a variety of skin concerns

URBANA, IOWA (May 21, 2013) — Aura Cacia®, America's leading essential oil brand, is pleased to announce the introduction of a new line of organic facial oil serums. Formulated with 100% pure essential oils and minimally refined nut and seed kernel oils that are high in skin-supporting essential fatty acids, these serums help restore the skin's protective acid mantle from damage caused by regular cleansing.

Daytime Argan Facial Oil Serum — This blend of organic argan, helichrysum, and patchouli promotes a bright, light-reflective sheen that lets your skin's natural color tones shine through. Smooth over skin after cleansing to face the day brilliantly.

Nighttime Baobab Facial Oil Serum — This blend of organic baobab, vetiver and vanilla helps the skin stabilize and recover naturally while you sleep. Apply after nighttime cleansing for natural rejuvenation.

Deep Rosehip Facial Oil Serum — This blend of organic rosehip, geranium, and clary sage penetrates deeply to replace essential elements lost during regular cleansing. Apply to damp skin for natural restoration.

Soothing Tamanu Facial Oil Serum — This blend of organic tamanu, lavender and tea tree quiets troubled and irritated skin conditions. Apply as needed to damp, freshly exfoliated skin to protect while creating harmony.

"These serums offer everyday solutions that can be incorporated into your daily skin care routine," said Jane Merten, Aura Cacia's senior brand manager. "But they do more than rejuvenate and restore your skin. Aura Cacia's 1% organic fund is attached to this product line which will help generate funds to be given back to our organic farmers and their communities."

In fact, the company has just completed the first project associated with its 1% organic fund — proceeds from the program funded the construction of a new preschool in Madagascar in which fifty to sixty children are receiving a head start on education that they didn't have access to previously. For more information on this project, visit: http://www.auracacia.com/onepercent/ambohimena.html

Aura Cacia Facial Oil Serums are formulated with 100% pure essential oils, certified organic by the USDA, and dermatologist tested. Each bottle comes with a pump dispenser for ease of use.

The four new facial oil serums can be purchased directly from Aura Cacia or through distributers nationwide. The suggested retail price for each serum is $19.99. For more information, visit: www.auracacia.com

Aura Cacia®
Founded in 1981 and based in Urbana, Iowa, Aura Cacia provides consumers with natural and organic personal-care products made with 100% pure essential oils. Aura Cacia fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Aura Cacia is a registerd brand of Frontier Natural Products Co-op™.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.