For information about products or services, please contact:
Customer Care

Media Contact:

Joe Coffey
319-227-7996 ext. 1104


FOUNDED: 1981 in Weaverville, California; privately-held, currently a brand of Frontier Natural Products Co-op, Norway, Iowa.

MISSION: Aura Cacia is America's leading natural personal-care brand using pure botanical essence. Its mission is to create a full line of natural personal care products - made with aromatherapy. Aura Cacia's commitment to quality, effectiveness, indulgence and health will make the brand the preferred natural personal-care line.

NEWS: After successfully introducing aromatherapy to the natural food industry and leading the industry for two decades, Aura Cacia has recently introduced its new natural, personal-care product offerings. Its philosophy, quality, messaging and packaging offer customers and partners in the trade, the most friendly, educational and innovative line of aromatherapy products available today. The Aura Cacia® line includes essential oils, massage oils and mineral baths, as well as new products such as hair care, body care, foot care, and lip care products.


* Natural personal-care industry is growing at 20%, Natural Personal Care, 2001, Datamonitor
* Aromatherapy products are leading the innovation of natural, personal care, Gallup Survey, 1998
* 50% of aromatherapy enthusiasts use products several times a week, Gallup Survey, 1998/li>
* Essential oils are the entry to aromatherapy for 33% of aromatherapy consumers, Gallup Survey, 1998


* Aura Cacia sales are growing 15% annually, Spins SCAN Dec. 2001
* Essential oils leadership (43% $ market share)
* Mineral bath leadership (40% $ market share)
* Massage/skin care leadership (26% $ market share)
* Overall distribution in 92% Natural Food Stores
* Largest selection of aromas and blends (more than 80 essential oil notes)
* Purest quality of aromatherapy essential oils available


* Largest aromatherapy manufacturer (43% $ share), resulting in best sourcing, best pricing
* Oldest and most reputable brand with more than 20 years of experience using botanical essence
* Best quality of oils with the most comprehensive testing on performance for aromatherapy benefits
(5 critical tests on every batch ensuring purity and performance)
* Strong innovation in new products and category management
* Largest and most comprehensive product line with merchandising solutions
* Consumer-friendly packaging with color coding and usage instructions
* Strong informational support through labeling, collateral materials and public relations


* Most friendly, reputable brand with strongest preference (53% of aromatherapy consumers prefer Aura Cacia brand), Gallup Survey, Aromatherapy 1998
* Best value for introductory consumers
* Largest and most comprehensive collection of oils and blends
* Best performing natural, personal-care products (greatest variety of aromas, with most natural formulas)
* Widest use of aromatherapy in natural, personal-care products to provide indulgence or therapy
* Consumer-friendly packaging with color coding and usage instructions
* Strong informational support through labeling, collateral materials and public relations

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at