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Aura Cacia New Products - March 2002

New Product Lines: Aura Cacia- pure botanical essence™ introduces three new product lines - hair care, lip care and body bars - and has extended its line of aromatherapy candles. Each Aura Cacia® brand product is made with all-natural, clean ingredients derived from plants, blended with 100 percent pure essential oils.

Hair Care: Aura Cacia's new line includes natural shampoos, conditioners, and styling products. Made from 100 percent pure botanical essence, they are free of synthetic fragrances and colors. Aura Cacia shampoos retail at $8.00 (12 oz.) and $16.00 (32 oz.). Aura Cacia conditioners retail at $8.00 (12 oz.). Aura Cacia styling aids retail at $8.00.

Shampoos

• Light Clarifying Shampoo provides daily toning for body and shine. Gentle enough for everyday use, this volumizing formula naturally helps to remove build-up, restore shine, improve texture, and eliminate dullness. Botanicals of basil and bilberry smooth strands and enhance the senses. Great for oily hair. (12 oz. & 32 oz.)
• Rich Moisturizing Shampoo provides daily moisturizing for elegant softness. This gentle moisturizing formula cleans without stripping hair of its natural oils and helps to control frizzy, flyaway locks. Packed with vitamins, hydrating lipids, and botanicals to add softness, shine, and maximum protection from the elements. (12 oz. & 32 oz.)
• Gentle Rejuvenating Shampoo provides renewing therapy for dry and damaged hair. Perfect for those with a dry, itchy scalp and damaged hair, this deep-cleansing formula treats the hair and scalp with moisturizing therapy. Nutrient-rich olive oil and vitamins provide extra conditioning, while botanicals of chamomile and rosemary awaken the senses. (12 oz & 32 oz.)
• Color Extending Shampoo provides extra protection for color-treated hair. This advanced formula includes vitamins A, C, and E and olive oil to help improve the condition of dry, color-treated hair. Pure botanicals of henna, watercress, and sage help to enhance and retain color. (12 oz. & 32 oz.)

Conditioners

• Energizing Conditioner is perfect for everyday use with daily nutrients for volume and control. This light moisturizing formula manages and smoothes hair with honey, soy, and wheat-derived conditioners. Pure citrus oils stir up energy and volume. Fly-aways are kept under control, but hair won't feel heavy or weighed down. (12 oz.)
• Moisture Restoring Conditioner provides daily replenishment for styling ease. This deep moisturizing formula softens and renews dry, damaged hair with botanicals of neroli and ylang ylang. Sweet almond and jojoba oils help restore hair's condition, while fortifying soy and wheat proteins deliver deep hydration. (12 oz.)
• Color Retaining Conditioner is a deep conditioner for enhancing color and shine. The natural way to keep color from fading, when used daily, this protecting intensive formula helps lock in color and maintain vibrancy with natural oils and wheat-based conditioners. A blend of botanicals seals in moisture and provides maximum shine. (12 oz.)
• Intensive Conditioning Mask is a revitalizing treatment for tired hair. This renewing conditioner works wonders on dry, damaged locks in just five to ten minutes, revealing softer, smoother, more healthy-looking hair. Aura Cacia's unique formulation includes pro-vitamins, honey and silk proteins, almond and jojoba oils, plus a nourishing botanical blend. (5.5 oz.)

Styling Products

• Reviving Protein Foam provides a fortifying boost for stressed, limp hair. The fastest way to restore and rebuild hair's elasticity, when applied to damp hair this protein and vitamin B5 enriched formula helps to achieve healthy-looking locks with more volume and no fly-aways. Botanicals of nutmeg and Spanish moss add shine. Use after or in place of conditioner. (7.7 oz.)
• Heat-Activated Relaxer is a natural straightening spray for smooth styles. Simply spray onto damp hair and blow dry for silky smooth, static-free styles. Fortifying proteins and pure essential oils help increase control, while botanicals of cinnamon and clove delight the senses. (8 oz.)
• Curl Enhancing Gel provides all-day manageability for lively curls. This versatile curl-control hair gel can be used on wet or dry hair for increased styling options. Aura Cacia's nurturing formula uses soothing allantoin and natural botanical moisturizers to add shine and control flyaway, frizzy curls. (8 oz.)
• Amplifying Foam is a volumizing mousse for fullness and control. The solution for flat, lifeless locks, Aura Cacia's conditioning mousse helps lift and energize hair, providing manageable style with loads of volume. Pro-vitamins, honey, and natural extracts add shine, while citrus essential oils stimulate the senses. Use daily, before blow-drying. (7.7 oz.)
• Spray-On Detangler provides quick conditioning for ease of comb-ability. Aura Cacia's protein-rich replenishing mist helps put an end to tangled, knotted post-shower hair while promoting relaxation with aromas of lavender, chamomile, and rosemary oils. Use after or in place of conditioner for smooth, shiny, easy-to-style locks. (8 oz.)
• Medium Hold Spray is a moderate finishing mist for touchable style. The essential hair product for those who live in high-humidity areas. Aura Cacia's finishing hair spray includes botanicals of rosewood, soy, and witch hazel to hold a hairstyle in place, without stickiness or flakiness. Formula won't dry out hair or create excessive build-up. (8 oz.)

Body Bars: Made from the finest pure botanical ingredients, each Body Bar contains pure essential oils that stimulate the mind, body and spirit as they clean, moisturize and deodorize. Available in Lavender Comfort, Mint Splash, Mountain Meadow, Lemon Clarity, Citrus Energy and Exotic Floral, they are triple-milled for long life and packaged in convenient, re-sealable travel pouches. A unique aroma hole in the packaging allows customers to experience the scent of each Body Bar at the point of display. Body Bars can be displayed horizontally or vertically in a six-peg wire display that holds 36 bars and all six aromas, or in a pre-packed case that includes six shelf trays which hold six of each aroma. Aura Cacia Body Bars retail at $4.00 per bar.

Lip Care: Aura Cacia's Lip Balms blend the best of pure botanical essences and natural ingredients to deliver moisture and soothing protection. Each contains tocopherol - natural vitamin E - a powerful antioxidant that protects, rejuvenates and comforts lips. Protecting Orange combines a luscious orange flavor and all-around protection for daily use. Freshening Peppermint contains peppermint and spearmint essential oils to provide a fresh, tingling taste and a cooling sensation. Nourishing Carrot Seed provides comfort for chapped, burned, damaged and flaking lips with carrot seed essential oil. Lip Balms retail at $1.99.

About Aura Cacia - Pure Botanical Essence™
America's leading aromatherapy company, Aura Cacia is a brand of Frontier Natural Products Co-op, Norway, Iowa. Aura Cacia provides consumers with friendly, natural personal-care products. Combining the benefits of pure botanical essence with products that can be used every day by the whole family, Aura Cacia targets consumers' desire for indulgence, therapy and safe personal care. For more information, visit www.auracacia.com.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.