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NORWAY, IOWA (November 1, 2005) - Aura Cacia ® , America's leading aromatherapy brand, has introduced Precious Essentials (TM) , a line that provides 100 percent pure precious oils--Vanilla, Rose Absolute, Jasmine Absolute and Sandalwood--in easy-to-use applications. The quality line is offered to consumers searching for an at-home spa experience that is reasonably priced and simple to use.
"With Precious Essentials, a broad range of consumers can now have a quality experience with prized essential oils that have not been offered in these formats before," notes Mindy Seiffert, aromatherapy category manager for Aura Cacia. "Utilizing our high-quality precious oils--the most expensive and difficult-to-obtain essential oils in the world--we have created three indulgent, easy-to-use applications that will help customers create an at-home spa experience for themselves or set the mood for a romantic evening."
The precious essential oils used in this line are all tested with gas chromatography to ensure purity and quality, therefore creating a true aroma-therapeutic experience. According to Tom Havran, product development specialist for Aura Cacia, this line places these pure, premium oils in three luxurious spa-quality applications that anyone can use conveniently at home. The massage oil can function as a bath oil or an after-shower moisturizer. The soak is made with soothing oat powder, jojoba oil and dead sea salts to soothe and soften the skin. The multi-purpose spritz can be used as a sensual body, room or linen spray. "Indulgence isn't just a luxury, it can be a real value," says Havran.
The suggested retail prices are: 4 ounce Spritz $8.99; 4 ounce Massage $8.99; and 2.5 ounce Soak $3.99. According to Seiffert, these are very reasonable prices given the expensive cost of Jasmine, Rose, Vanilla and Sandalwood precious essential oils. Precious Essentials body care products are available online at www.auracacia.com , by phone at 1.800.437.3301, and at natural product retailers nationwide.
Aura Cacia is a socially conscious brand that respects the natural environment and savors the purity of the product line.
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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.
Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.