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AURA CACIA LAUNCHES NEW LINE OF READY-TO-USE AROMATHERAPY STICKS
Four Best-Selling Essential Oils in Convenient Roll-on Applicator

NORWAY, IOWA (September 29, 2004) - Convenient, all-natural, roll-on Aromatherapy Sticks are now available from Aura Cacia, America's leading aromatherapy brand. The new aromatherapy products are uniquely alcohol-free, blending 100% pure essential oils with skin-nourishing jojoba oil and a natural coconut-oil derivative that leaves no greasy or sticky residue.

Aura Cacia Aromatherapy Sticks are available in four top-selling and versatile essential oils that are widely recognized for their therapeutic qualities--Lavender, Eucalyptus, Peppermint and Tea Tree. Using the roll-on applicator offers quick and easy access to those aromatherapy benefits since it can be taken anywhere in a pocket, purse or car.

"The pre-blended roll-on is an ideal way to apply essential oil to the body, especially to a specific area such as a scrape or bite," says Mindy Seiffert, Aura Cacia category manager. "It's quick and efficient to use--even on kids."

Frontier formulated the Aromatherapy Sticks without alcohol to avoid its harsh drying effects. All of the essential oils are blended with jojoba oil because it has a unique composition of proteins, liquid waxes and fatty acids that closely resembles the skin's own emollients and provides exceptional nourishment and protection. The natural coconut oil-derivative moisturizes the skin, enhancing the benefits of the natural jojoba oil. Each essential oil in the Aromatherapy Sticks is subjected to the usual battery of rigorous Aura Cacia quality tests--including gas chromatography--directed by in-house Ph.D. biochemist, Dr. Denys Charles.

Seiffert notes that the various therapeutic qualities of the Aromatherapy Sticks provide a wide range of merchandising options beyond the six-unit shelf display carton. "The individual hang cartons presents secondary merchandising opportunities, "she says, "such as Soothing Lavender Stick in the sun care section or Purifying Eucalyptus Stick in the cold-care section. The item's handy size offers flexibility to the store owner as well as the consumer."

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.