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AURA CACIA UNVEILS INNOVATIVE MASSAGE CREAMS
Natural Ingredients Nourish Skin and Provide Smooth Glide

NORWAY, IOWA (September 15, 2004) - Aura Cacia®, America's leading aromatherapy brand, has developed a new line of all-natural, uniquely rich and smooth massage creams in five signature aromas with a wide range of aromatherapy benefits. Aura Cacia Aromatherapy Massage Creams are exceptionally thick in application and then melt upon skin contact into a velvety rich, creamy oil that provides a luxurious, long-lasting "glide" during massage. The aromas--Lavender, Tangerine/Grapefruit, Cinnamon/Ylang Ylang, Ginger/Mint and Patchouli/Sweet Orange--are the same ones used in the highly successful Foam Baths and Aromatherapy Mists recently introduced by Aura Cacia.

The Aura Cacia product development team utilized natural waxes like candelilla and carnauba and a special manufacturing process to produce the desired results. "The creation of the Massage Creams was a very exacting process," says Mindy Seiffert, Aura Cacia category manager. "A precise tempering, with strict temperature control and careful cooling, was required in order to achieve the texture and glide we wanted. The methods required to obtain the smoothness and richness of the Massage Creams are very similar to those used to create fine chocolate."

Each cream takes its aroma from a blend of pure Aura Cacia essential oils. This blend is combined with natural botanical thickeners and skin-nourishing ingredients like coconut oil, shea butter, vitamin E and jojoba oil. The jojoba oil, for example, closely resembles the skin's own natural emollients and will protect and fortify the dermal layer when applied through massage. The aromatherapy benefits of the Massage Creams vary according to the essential oil blends, ranging from relaxing to energizing to sensual.

In addition to the five signature aromas, an unscented cream is available that allows users to create a personalized massage cream by adding their own essential oil combinations. All five aromas and the unscented cream are available in 4-oz. bottles with a suggested retail price of $8.99 each. For complete information, call 1-800-669-3275.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.