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New Item Creates a Unique Way to Learn About Aromatherapy and Essential Oils

NORWAY, IOWA (July 23, 2007) — Aura Cacia®, America's leading aromatherapy company, is introducing a collection of 54 artistically designed cards to help inform and educate consumers on essential oils and how to use aromatherapy to enhance their lives. The Aromatherapy Deck is divided into three different types of cards –- Essentials, Benefits and Formulations –- that may be viewed in any order and provide a wide range of information on essential oils and their use in everyday aromatherapy applications. The deck is an innovative training and reference tool for both beginners and those experienced in aromatherapy.

Aura Cacia Senior Brand Manager, Mindy Seiffert, says that the new Aura Cacia Aromatherapy Deck is designed specifically to make aromatherapy products easy to use. "We've found people who use Aura Cacia products often want to learn more about aromatherapy. The Aromatherapy Deck is a quick, easy, and fun way to gain more knowledge about aromatherapy and essential oils. There's plenty of "how-to" information so people can successfully incorporate aromatherapy into their daily lives and enjoy its benefits."

The cards are color-coded for each specific area of information. Gold Essentials Cards provide details about a variety of popular essential oils, including the plant parts from which the oil is distilled, its aroma profile, primary aromatherapy benefits, country of origin, common uses, and other oils that can be used in combination to create a effective essential oil blend. Each Essential Card is illustrated with an exquisite watercolor of the plant that is the source of the oil.

The sage green Benefits Cards target a specific desired outcome, such as Restful Slumber, Energy or Mental Clarity, and recommend specific oils to achieve those results. The Benefits Cards also provide suggestions for ways to use the recommended oils to maximize the aromatherapy benefits.

The third set, lavender-colored Formulations Cards, offers ideas on different ways to use essential oils, such as in massage oils, skin care oils, bath products and other applications. The Formulations Cards also provide specific instructions on how to create a variety of aromatherapy formulations.

The Aromatherapy Deck is an invaluable resource that combines substance with style. The beautifully designed Aromatherapy Deck can be placed on a coffee table, end table or in a guest room to intrigue visitors and facilitate conversation about aromatherapy and the many benefits it offers. Retailing at just $9.99, the Aromatherapy Deck makes an inexpensive and delightful gift for all occasions and holidays.

The Aura Cacia Aromatherapy Deck is available online at, by phone at 1.800.437.3301, and at natural product retailers nationwide. Aura Cacia is a socially conscious brand that respects the natural environment and champions the purity of its product line.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at