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NORWAY, IOWA (June 17, 2006) - Aura Cacia®, America's leading aromatherapy company, is introducing Natural Perfumes, a line of natural personal essences derived from each of the five botanical elements that yield essential oils Root, Flower, Fruit, Leaf, and Wood. These five botanical elements, which are graphically represented in the Aura Cacia logo, constitute the building blocks for true aromatherapy. Each Natural Perfume formulated with essential oils extracted only from the indicated element provides its own distinct path towards delighting and exciting the senses.
"The initial impact of Aura Cacia's Natural Perfumes isn't as overwhelming as that of commercial synthetic fragrances," said Tom Havran, Aromatherapy Product Developer for Aura Cacia. "They are natural and subtle, allowing you to experience them just as you would the aromatic plant in nature."
Havran said the Natural Perfumes are activated by body warmth, resulting in a personal essence that accumulates gradually and does not go beyond the wearer's own body space. "The essences are designed to perform with the mind, body and spirit of the wearer in a very intimate, personal and subtle manner," he said.
Aura Cacia's Natural Perfumes contain only 100% pure, gas chromatography (GC)-tested essential oils and a coconut-derived triglyceride carrier avoiding the alcohol and other unwanted chemicals found in most synthetic fragrances and perfumes. These products contain no synthetic preservatives, colors, or fragrances, are alcohol- and paraben-free, and are not tested on animals. Each of the five natural perfumes is packaged in a sleek, compact, .29-oz. glass bottle with a silver cap perfect for your purse or pocket and a convenient roll-on applicator. The Natural Perfumes have a suggested retail price of $12.99.
Aura Cacia Natural Perfumes are available online at www.auracacia.com, by phone at 1.800.437.3301, and at natural product retailers nationwide. Aura Cacia is a socially conscious brand that respects the natural environment and champions the purity of its product line.
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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.
Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.