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"Summertime Solutions" Highlights Four Summer Favorites

NORWAY, IOWA (June 15, 2005) Aromatherapy leader Aura Cacia today introduced a new essential oil retail counter display featuring the four most popular summer-use oils-- lavender, tea tree, lemon eucalyptus, and citronella. The Summertime Solutions 25-count display (5.5" w x 7" h x 5.5" d) offers retailers a convenient eye-catching way to highlight these seasonal best sellers as the weather warms and outdoor activities increase.

"These four essential oils are indispensable natural accessories for summer fun," says Mindy Seiffert, Aura Cacia category manager for aromatherapy. "Lavender is our top-selling oil due to its skin-soothing properties and the calming effect of its aroma. Tea tree sales peak annually June through September in response to the rough treatment our skin gets during the summer - scrapes, insect bites, sun over-exposure. And lemon eucalyptus and citronella are widely used in diffusions and skin applications to enhance enjoyment of the woods and other outdoor environments."

Seiffert points out the convenience and economy of essential oils. The easily carried half-ounce bottle of essential oil contains approximately 300 drops," she says. "Most applications require just one to three drops of oil per teaspoon of water or skin oil--like jojoba or almond--so that handy little bottle goes a long way.

All Aura Cacia essential oils are rigorously tested--including gas chromatography analysis--to guarantee 100% purity. Contact Aura Cacia Customer Service at 1-800-669-3275 for product and display ordering information.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at