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CHANGE IS IN THE AIR
New Aura Cacia® air-freshening spritzes replace synthetic sprays

URBANA, IOWA (April 13, 2010) — As they become more aware of the negative effects of synthetic fragrances, Americans are changing the way they think about air fresheners. As a result, they’re more closely scrutinizing the ingredients in their home-fragrance products and increasingly searching for natural alternatives.

Responding to that growing demand, Aura Cacia® is introducing its new line of aromatherapy air fresheners, made from 100-percent pure essential oils. The full ingredient disclosure on the packaging — not always provided on synthetic scented products — assures consumers that Aura Cacia uses only natural ingredients for fragrance. The Aromatherapy Air Freshening Spritzes provide an aromatic and aesthetically pleasing way to refresh indoor air with natural scents.

The air freshening spritzes are available in four fresh aromas. Distilled from freshly cut flowering herbs, Relaxing Lavender Air Freshening Spritz creates a peaceful, calming and aromatic atmosphere, reminiscent of a Ukrainian meadow of flowering lavender. Try using it to create a soothing environment for relaxation.

Refreshing Lime & Grapefruit evokes the crisp scent of tropical lime trees swaying in the breeze. Use this aroma anywhere to create a fresh, inviting environment.

When you inhale Uplifting Bergamot & Orange, you can experience the energizing aroma of Italian bergamot oranges on a sunny afternoon. Use this aroma to create an uplifting home or office environment when you need a boost.

Comforting Spices & Clove lets you experience the intoxicating scent of clove trees from the lush islands of Indonesia. Try spritzing this essential oil in the air to create a warm, spicy environment.

“In the past, air fresheners just masked odors; now they eliminate and neutralize odors, evoke moods, and create ambiance,” explains Jane Merten, senior brand manager at Aura Cacia. “Our natural, 100-percent pure essential oil spritzes offer a safer, natural alternative to synthetic fragrances with the added benefits of true aromatherapy.”

Aura Cacia’s premium-quality Air Freshening Spritzes are affordable at a suggested retail price of $10.99 and are available on the Aura Cacia website at www.auracacia.com or any natural products stores.

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Editors: Product samples and images available upon request.

Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information about Frontier, visit our website at www.frontiercoop.com.