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BOULDER, COLO. (MARCH 7, 2002) - Having expanded, reformulated and repositioned its natural personal-care product line in Fall 2001, Aura Cacia - pure botanical essence™ continues to grow its exciting, solution-based offerings. Aura Cacia will introduce six all-natural Body Bars (soaps), three soothing Lip Balms, 14 Hair Products and three sensational aromatherapy candles at Expo West 2002.
"We have listened to the needs of today's consumer and are continuing to develop natural personal-care products that offer real solutions," says Steve Hughes, chief executive officer of Frontier Natural Brands, which owns the Aura Cacia brand. "Supporting our growth, we are introducing pure botanical essence into personal care products that people are looking for. Not only are we providing people with natural alternatives to synthetic, everyday-use commodities, we are also helping them to discover the myriad benefits of enjoying aromatherapy throughout their daily personal care routine ," said Hughes.
Hair Care: Aura Cacia's exciting new line of natural hair care products is specially formulated for different hair types: oily, dry, frizzy, or color-treated. Its shampoos, conditioners, and styling products are made from 100 percent pure botanical essence to promote happy, healthy hair. They are free from synthetic fragrances, colors and sodium lauryl sulfate.
Light Clarifying - daily toning for body and shine; Rich Moisturizing - daily moisturizing for elegant softness; Gentle Rejuvenating - renewing therapy for dry and damaged hair; Color Extending - extra protection for color-treated hair.
Energizing - daily nutrients for volume and control; Moisture Restoring - daily replenishment for styling; Color Retaining - deep conditioner for enhancing color and shine; Intensive Conditioning
Mask - revitalizing treatment for tired hair.
Reviving Protein Foam - fortifying boost for stressed, limp hair; Heat-Activated Relaxer - straightening spray for smooth styles; Curl Enhancing Gel - all-day manageability for lively curls; Amplifying Foam - volumizing mousse for fullness and control; Spray-On Detangler - quick conditioning for ease of comb-ability.
Body Bars: Aura Cacia's new all-natural Body Bars are anything but typical soap. Made from the finest pure botanical ingredients visible to the eye, each Body Bar contains essential oils that stimulate the mind, body and spirit as they clean, moisturize and deodorize. Available in Lavender Comfort, Mint Splash, Mountain Meadow, Lemon Clarity, Citrus Energy and Exotic Floral.
Lip Care: Aura Cacia's Lip Balms blend the best of pure botanical essences and natural ingredients to deliver moisture and soothing protection. Each contains tocopherol - natural vitamin E - a powerful antioxidant that protects, rejuvenates and comforts lips. No hydrogenated oils are used. Available in Protecting Orange, Freshening Peppermint and Nourishing Carrot Seed.
Aura Cacia is dedicated to using only pure botanicals and plants in all its natural personal-care products, which contain 100% pure essential oils, all-natural, clean ingredients, and no synthetic fragrances nor chemicals. All products are biodegradable and developed without animal testing.
"Following the overwhelmingly positive response from the trade and shoppers to the repackaging of our original line and introduction of our line extensions, we are continuing to offer innovative aromatherapy products that educate and inspire," says Hughes. Each new product features Aura Cacia's new contemporary identity with colorful botanical graphics that reflect its heritage as the original aromatherapy brand and as a leader in aromatherapy and natural personal care. They also inspire customers with easy-to-read benefit-solution tips right on the package.
About Aura Cacia - Pure Botanical Essence™
America's leading aromatherapy company, Aura Cacia is a brand of Frontier Natural Products Co-op, Norway, Iowa. Aura Cacia provides consumers with friendly, natural personal-care products. Combining the benefits of pure botanical essence with products that can be used every day by the whole family, Aura Cacia targets consumers' desire for indulgence, therapy and safe personal care. The brand also includes a new line, Aura Cacia Organics.
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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.
Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.