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New Oils, Package Design for Aura Cacia Organics® Skin-Care

ANAHEIM, Calif. (March 6, 2002) — Aura Cacia, a leader in the aromatherapy category, has added a new line of 100-percent USDA-certified organic skin-care oils to its skin-care line, Aura Cacia Organics. The new line includes four skin-care oils packaged in 4-ounce bottles—Organic Sweet Almond, Organic Apricot Kernel, Organic Jojoba and Organic Sesame Seed. The company debuted the new organic skin-care oils at the Natural Products Expo West, the nation’s largest trade show for organic and natural products, held here each year in March.

Launched last spring, the Aura Cacia Organics® brand provides luxurious and effective personal-care experiences for today’s conscientious consumers. The 100-percent organic oils luxuriously enhance the skin’s look and feel with the therapeutic power of nature’s pure botanical essences— and absolutely no synthetic fragrances or chemicals.

"Aura Cacia Organics brings the benefits of 100-percent organic ingredients to the personal-care category," states Clint Landis, vice president of marketing for Frontier Natural Products Co-op, which owns Aura Cacia. "Consumers who make organic food choices want to be able to make similar decisions when it comes to personal care products. Aura Cacia Organics offers that option by providing a line of organic skin-care oils, mineral baths and essential oils."
The suggested retail prices for the new organic skin-care oils range from $6.95 to $14.95. The products are available for retail distribution now.

New Aura Cacia Organics Package Design
Along with the new products this spring comes a new look for Aura Cacia Organics. The packaging has been updated to create a simple, elegant look in keeping with the pure and basic character — and the natural organic benefits — of the products.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.