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Aromatherapy Makes "Scents" for Your Valentine
Soothing rose oils set the tone for your Valentine's Day celebration

NORWAY, IOWA (February 2, 2007) — Looking for a creative way to attract the attention of that special someone this Valentine's Day? Would you like to discover what Cleopatra found so enticing about roses? The answer is aromatherapy. It's unique, thoughtful and now reasonably priced.

Of course no scent is more connected to Valentine's Day than that of roses. Until recently, experiencing the intoxicatingly sensual aroma of true rose essential oil has been a rarity. Because it requires 180 pounds of expensive rose flowers to make a single ounce of oil, rose is one of the most expensive and difficult-to-obtain essential oils in the world. But now, Aura Cacia, a personal care brand specializing in aromatherapy, has brought this romantic scent within the reach of every Valentine's Day shopper by combining high-quality precious rose oil with skin-nurturing jojoba oil in an attractively priced, ready-to-use Rose Absolute Precious Essentials. In addition, this rose oil is used as an ingredient in Renewing Rose body care products -- an aromatherapy bath soak, a massage oil and a spritz to scent the skin (or spray into the air to create the atmosphere of a romantic hideaway). The aromatherapy benefits are romantic, supportive, and uplifting.

"Mix a few drops of Rose Absolute Precious Essentials with half a cup of distilled water in a candle diffuser, and let the soothing aroma set the tone for a romantic Valentine's Day," suggests Mindy Seiffert, Aura Cacia's aromatherapy manager. "Create an even more intimate evening by starting with the Renewing Rose Bath Soak and finishing up with the Renewing Rose Massage Oil. Rose has been a romantic tradition since Cleopatra's time," says Seiffert.

Aromatherapy uses natural essential oils extracted from plants to enhance the body, mind and spirit. Essential oils can be diffused into the air or combined with other natural ingredients so they can be applied to and absorbed through the skin. The oils can be used individually or blended together to provide a wide variety of benefits.

Affordable and Lasting

Unlike the more traditional Valentine's Day gifts, aromatherapy provides an element of unanticipated pampering -- without breaking your budget. "While a dozen roses can cost as much as $60 - $80," says Seiffert, "a half-ounce bottle of Aura Cacia Precious Essentials Rose Absolute costs less than $10. The aromatherapy gift will last much longer -- and be a continuing reminder of your thoughtfulness, which is priceless."

The Art of Aromatherapy

Seiffert says practicing true aromatherapy is really very simple. "It's just a matter of using pure, natural oils and finding the right oils to suit your personal needs and desires," she says, "and the way to do that is simply to experiment with different essential oils and choose the aromas that appeal to you the most."

Because essential oils are highly concentrated, it only takes a few drops to derive their benefits. "It's important to dilute essential oils in either water or carrier oil," advises Seiffert. "When applying to the skin, use a pure plant-derived carrier oil such as almond, grapeseed or jojoba. For baths and air diffusions dilute the essential oils in water."

True aromatherapy products can be found in many stores selling natural products. Essential oils can be purchased individually, in blends and in a variety of aromatherapy products for everything from bathing to skin care to home fragrances. Other readily available aromatherapy accessories include atomizers, electric room diffusers, terra cotta diffusers and aromatherapy candle lamps.

With a little creativity and some good 'scents', you can find a unique way to say 'I love you' this Valentine's Day, Seiffert concludes.

For more information about aromatherapy and the Renewing Rose Gift Set, visit the Aura Cacia web site at www.auracacia.com.

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Aura Cacia® Aromatherapy
Aura Cacia provides consumers with personal-care products made with 100% pure essential oils. Aura Cacia® fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of aromatherapy with practical products that can be used every day by the whole family. A sister brand, Aura Cacia Organics®, offers an extensive selection of organic aromatherapy products. Aura Cacia and Aura Cacia Organics are brands of Frontier Natural Products Co-op™. Find out more about Aura Cacia at www.auracacia.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.